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What it is: Our unique co-brand program provides your site with Bankrate's award winning editorial content, interactive financial tools, and comprehensive consumer bank rates -- and it's all packaged with your site's look and feel!
Why a Bankrate co-brand? Because your users demand it. Finance is one of the hottest topics on the Web. Your site can't have enough financial content -- especially consumer friendly content geared toward helping your users save money. In addition to top-notch personal finance reports, analysis, and insights, your users will have access to Bankrate's interactive calculators (we do the math for you!) and objective rates from all over the U.S. on consumer banking products such as mortgages, auto loans, credit cards and more!
How it works: The co-branded site is customized with your logo, navigation and colors to ensure a seamless integration of Bankrate content into your site. Bankrate hosts the co-branded site, and sells and serves the advertising on the co-brand. The best part? We pay you! Every month you'll receive payment based on the advertising served to the co-brand. You'll have a dedicated Bankrate Partner Development Manager and an entire partner team to work with you to maximize your co-brand. As a Bankrate co-branding partner you'll receive free marketing tips, graphics, and a dedicated customer service attitude.
What it all means: With a Bankrate
co-brand you have a new revenue stream with zero overhead. Offer your users
new content every day complete with tools and research and no additional staffing
needed. Call upon your partner team everyday for new ideas and solutions. As
an early adopter of Web content syndication we have years of successful co-branding
to draw on. As a Bankrate co-branding partner you'll join the ranks of sites
such as AOL, Yahoo! The New York Times, and more.
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